Analysing ThisFashion

Analysing : http://www.thisfashion.com.sg/

How do you find this site? (in 3 words)

      Boring. Dull. Unattractive.

Who do you think the site is created for?

    For members and others interested in shopping at THIS FASHION and they are generally females.

What are the good attributes of the site (in terms of usability, aesthetic issues,etc)?

   Its easy to navigate around the site as the navigation bar is really straight forward and easily spotted by users.
   Informations are categorized quite neatly, letting users find what they want to know fast.
   Time taken to load the page is really fast.
  

What are the bad attributes of the site?

   The entire website is unappealing. The homepage itself might already cause users to lose interest to continue reading.
   The website does not represent This Fashion. When i first saw the website, i wasn’t totally sure that its is the right website.

   The colours and design of the website are not properly plan. 

• This Fashion is known for their Black, Red and White logo but they did not use the colours. Instead they use a pale yellow background and grey wordings. Which is not a good colour combination and its unappealing.
• They also used too many diffrent colours for the fonts; grey, pink, green, black, orange. The colours don’t even suit each other.
• The overall of the website does not shows that it is a fashion website because of the design and the colour combinations.
• Colour blind people might have difficulty reading the words in the site.
• There is no pictures to attract users.
• The ‘Outlets’ category is much too wordy.

  Navigations are also not planned well.

• The ‘Contact us’ tab is only available at the ‘Home’ and ‘Outlets’ tabs.
• Also, the ‘Contact us’ have the same information as ‘Feedbacks’ under ‘Services’.

  The title of the page wasn’t named well.
  They tried to put design into their telephone numbers in ‘Outlets’ which obviously failed.

  Overall, they kind of forgot the purpose and the target audiences of their website which is WOMAN that are interested in FASHION.